Unleash the power of your Loyalty Card
To unlock sales and grow loyalty
where does your card collect data
A loyalty card is not just about trying to reward your customers for their Loyalty !!
It actually gives you an opportunity to bring them online so you can start communicating to them before their next purchase .
Just as a quick exercise ,could you put a number to the amount of customers that come into your hotel,spa or leisure complex every week that you dont have any details for or any channel to contact them .
Now think about what you could do if you could pre-sell them products . What packages would they go for ?
Being able to communicate an offer before they come in for lunch or before they come to stay takes all the pressure off the instant purchase . How many customers get flustered when you make them an offer at the till with a queue behind them – yep its too late now maybe next time . Knowing they come in every Thursday means you have an offer ready on Tues on what they like or need and arm them before reaching the door .
So you know from your data that Mrs Jones had a facial in the Spa and Michele was the Therapist. You also know that Mrs Jones enjoyed a glass of wine in the evening after her long day of meetings .So now you use that data the next time she comes onto your site.You make her an offer of a nice relaxing full body massage and a free glass of wine. Up-sell with data
Your customer comes in every week and has a coffee and a scone.He scans the loyalty card to gets his 6 cup free now as you have his information and you know what day he comes in and what time why not thank him after his purchase today and make him an offer of lunch at a discounted price to get him thinking food for now on .Insert other offers like spa treatments,gym best room rate etc
How much thought have you put into your customers next purchase or do you just leave it to chance ?
Knowing the When,Where and How of all your customers is like being able to see into the future and make judgement on it
It gives you opportunities to do so much. Use the data wisely and build loyalty,trust and conversions .
The power of your loyalty Card
So you have a loyalty card for your customers which is great and you use it to reward them for their loyalty.Every 3 purchase gets a free product or service brilliant keep them coming back . Yes there is a “But” coming ,,, What are you doing with the data ? Is it just sitting there unused gathering dust ?
- Customer location
- Products purchased
- Combinations of products purchased together
- Volume they consume
- List or everyday prices (often different from the price the customer paid)
- Coupon or other discount offer used
- Time that a purchase took place
- Detailed product descriptions
- Time on site – Pump filled at 1pm –checkout at 1.20pm
- Timing of site visits-every Thursday at 4pm
- Product reviews and information sharing
- Referrals (for example, did the customer come directly to the site, or via a link from another site, or a link in an email?)
- Offers or ads that the customer viewed
- Social network details, such as people the customer knows
So whats next ?
Its simple create personalised emails to every customer and use your Loyalty card data to drive up Conversion ,Average Order Values and Loyalty