Maximizing CTR with Interest-based List Segmentation
One of the prime factors to increase your CTR is to personalise according to your Browsers needs.
We all open emails that interest us ,so power is in Knowledge, get to know your customer by taking an interest in the data you have collected and put it to work . This also builds loyalty as the browser will return to the business that knows them and seems to always have interesting content.
- Personalized emails deliver 6x higher transaction rates. – Experian
- 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current email marketing objectives. – Conversant Media
- Marketers have noted a 760% increase in revenue from segmented campaigns. –Campaign Monitor
- 50% of companies feel they can increase interaction within email by increasing personalization. – Experian
- The open rate for emails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016. – Stastista
Pair with personalized web page.
Personalization is a complete experience . To create the most seamless user experience begin with Real-Time Personalisation on the site which will then create dynamic content automatically in your Trigger emails . The entire journey is streamlined, and there’s less confusion about how the reader can keep following the path to conversion.
- New customer attempts to leave site with out a purchase
- Current Customer leaves site without a purchase
- Thank you Email
- Welcome Email
- Update on new services Email
- Follow up on Purchase Email
- Personal requirements Email
- Dinner for 1/2 Email
Personalized Emails have an average click-through rate of 24% and average conversion rate of 8%
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