Talk before they walk
What are you doing right now ,at this very second to make sure a visitor to your website doesn’t leave with out booking or at the very least gives you permission to talk to them in the future ?
“Nothing ” is the normal answer,even though you have spent money on Advertising/Traffic etc you are happy to watch them walk away . Why not try to talk to them ,make them an offer.Show them your interested in their business.
Don't forget to up sell
Why not set a rule to boost dining conversions or Spa facilities.
Every client that comes onto the site that purchased a room and didnt purchase Dining or spa facilities could be sent a final offer before they leave.
All this week loyal customers can avail of 20% off dining or a Spa treatment